Hello, and welcome to my first article pertaining to Social Media Optimization! Now you are probably asking yourself: What is Social Media Optimization? That is a great question. Our goal with this topic is to educate you in the world of Social Media, so why not start at the beginning?
Social Media Optimization, or SMO, is defined by webopedia as “the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity”. Simply put, we want people to see what we are showcasing. In this case, we are showcasing Sutherland Global Services. It can be harder to understand what we are showing because we are not selling a product. Instead, we are promoting an opportunity. We can achieve this by using social media.
SMO is still in its rather early phases. Think about it: Social media as a whole really began in the late 1960’s with the launch of the Internet, and in the 90’s the launch of the World Wide Web by Tim Berners-Lee. In comparison to other ways of promoting/marketing (advertising, television, newspapers, radio), it is still very young. With the launch of Blogger in 1999 and similar tools shortly after, the ordinary person suddenly had a voice that could be sent to the masses. In 2003, we began to see the launch of social media tools. Everyone remembers MySpace and the early days of Facebook. These platforms were used to connect with long-lost friends, classmates, family, or maybe the occasional celebrity. Now, social media has morphed into something more powerful. Businesses and organizations have to hop aboard the social media engine, or end up lagging behind (no pun intended!).
There are really two keys when it comes to SMO. These can be taken and applied to almost anything. Whether it is promoting a product, an event or a business, these keys are vital to a successfully executed strategy. Here at Sutherland, we have already started applying these key concepts on social media. These keys ask you to think about:
- How interesting your content is; and
- How easily shareable you have made that content across a variety of networks. (Tobin)
Step one talks about interesting content. You will see in future articles, postings, information, etc. that we will look to spark your interest with great content. The content will include job tips and tricks, news about social media, fun events detailing the culture of Sutherland and much more. These examples are just the tip of the iceberg.
Step two touches upon how readily available your content is. The good news is we are starting to explore just about every major social media platform, and our content will be shared on all of them. We want to give you as much exposure to the company as we possibly can to improve your application experience, enhance your time here at Sutherland, or even just share some fun facts to lighten your day.
I hope you have enjoyed reading the first step in growing the voice of Sutherland Global Services. This information can be applied to your own personal social media growth as well. Happy Posting/Blogging/Tweeting everyone!