Hello and welcome back to Social Media Optimization at Sutherland! It’s great to see you again and we’re very happy about your continued interest in this topic. This week’s topic looks specifically at how to optimize your social profiles. I found this article and would like to explore the most popular sites: Facebook and Twitter.
When it comes to optimizing a work-specific page, a lot of companies fail to do the simplest things. Some companies can do no wrong because of the strong brand that they represent. Other companies need to be super-strategic in what they do because their brand may not be as strong, or they aren’t necessarily selling a product. These tips were pulled from the article:
Page Title Tag: similar to the page title tag on one of the pages of your website, search engines pull the main name of your Facebook page as the page title tag. Although you can work keywords into your page name, it’s best practice to establish the branding of your page with your official company name.
This would be like Sutherland creating a page that says Sutherland India instead of Sutherland Global Services India. The first option could represent anything. A lot of time names are the same in similar industries. You have to distinguish yourself.
Page Meta Description: the ‘About’ field on your Facebook page acts as the Meta description for your page, so it appears in search directly below the page name. This is your opportunity to describe your page with the use of some target keywords, keeping in mind you have 140 characters to do so.
I have seen in a lot of pages that leave this completely blank. That is the worst thing you can do! At least put something in there so you can be searched. Using keywords regarding your brand, marketing, identity, and more can bring in the right crowd.
Keyword-rich Posts: every time you make a new post on your page you have an opportunity to work in the use of target keywords, so ensure your posts are always keyword-rich without going overboard.
Graphics definitely capture more clicks, engagement and a bigger audience. However, text can be just as effective. Doing your research and knowing your audience can help you effectively post the correct message.
The other social network I will cover is Twitter. You can have a bit more fun with this platform. Space and characters are definitely limited, but like Tim Gund says, make it work!
Page Title Tag: companies most commonly use their formal company name for their Twitter profile/username, which appears as the title tag for the profile in search, but some have chosen to also work in the use of keywords with their company name if they’re available.
When you have a company account, you want to represent the company as best as possible. Having the correct name is the first step. Any type of personal accounts allow you to be fun, but otherwise stick with the right, correct name.
Page Meta Description: the ‘Bio’ field on your Twitter page acts as the Meta description and is the best place to optimize with a keyword-rich description for your profile.
This is very similar to the about field on your Facebook page. Using the correct keywords, messages and info is crucial. Use the KISS method, keep it simple stupid.
Inbound Link: Although it’s considered a no follow link, make sure you include the link to your website or blog, which can be good for referral traffic.
You could been reading this article right now as a result of us posting our blog on our Twitter account. You don’t know where people will be coming from, so hitting up as many avenues as possible is key.
Keyword-rich Posts: the same rule applies here; every time you tweet is an opportunity to work in the use of target keywords.
Having 140 characters makes it difficult to post some of your content. That’s a given. It doesn’t mean you shouldn’t try. What’s great about Twitter is that if you post something that isn’t super-catchy, it goes away immediately. You can try again and be more effective. It doesn’t have the shelf life of Facebook.
Stay tuned for next week’s conclusion of the article!