Hello, and welcome back to Social Media Optimization at Sutherland! It’s another fantastic week in the world of BPO. This week’s article will be a continuation on how to optimize your social profiles. We will specifically look at the other sites listed in the previous article, Google+ and YouTube.
It has already been stated that companies fail to optimize their pages properly to gain the most exposure. Google+ is something Sutherland has attempted to leverage because we realize its importance. Here are some tips:
- Page Title Tag: It has been said that Google isn’t as lax about the use of keywords in your page/profile name, so stick with using your actual company name.
Don’t try to get fancy with this. Keep it simple and professional. Think of it in terms similar to LinkedIn.
- Page Meta Description: The ‘Headline’ and ‘Introduction’ fields act as your page’s meta description in search, so once again be sure they include the use of keywords.
Use a catchy tagline like “Welcome to the official…” or “The official page of” and include the full title of the company. Any other keywords that could fit specifically to your industry might be helpful as well. For something like Sutherland, we might use: BPO, social media, etc. to promote ourselves.
- Inbound Links: Google+ pages present the option to embed links within your profile’s introduction, in addition to the ability to feature numerous “recommended links”. This can be a great way to drive traffic to your site, blog, and other social media profiles.
Use what is provided. Be as visible as possible. Promoting your other social media sites on here is a great, organic, inexpensive way to grow. It shows your company is willing to be everywhere and anywhere to gain an audience.
The last profile we will be looking at is YouTube. This is something we haven’t used yet to our full advantage. If you were to search Sutherland Global Services on YouTube, you would find videos of our company being featured on news sites or corporate videos explaining our industry. You probably won’t find videos showcasing our culture, environment, and our employees. This is something you should take action on. You can also do the following steps:
- Page Title Tag: Knowing YouTube is owned by Google and Google’s position on the use of keywords in your profile name, it’s best to stick with your company name which acts as your page title tag in search. This will also ensure people will find your channel when they search your company.
This is very similar to what we advised you to do on your Google+ page. Don’t leave any stone unturned.
- Page Meta Description: Your channel description acts as the meta description.
You can most likely copy what you used on your Google + page word for word. It will be easy, it keeps a similar voice, and cuts down on time spent on it.
- Inbound Link: Once again, this is a no-follow link but it’s worth adding for potential referral traffic.
I am going to steal what I wrote from before. Use what is provided. Be as visible as possible. Promoting your other social media sites on here is a great, organic, inexpensive way to grow. It shows your company is willing to be everywhere and anywhere to gain an audience. This repetition starting to make sense?
- Keyword-rich Copy & Tags: As you build out the profile on your channel take the time to work in target keywords.
This is your chance to be fun and creative. Make your company’s voice heard. Use slogans, taglines, and previous proven keywords to showcase what kind of company you are. People are watching your videos because they are obviously interested in your company, a product you sell, or possibly a career. Make it fun, exciting, and desirable.
- Optimized Video Postings: Similar to every post on Facebook or tweet on Twitter, every new video post on your channel should contain an optimized title, description, and appropriate tags.
Attracting people’s attention can be a difficult task, but it is feasible if you use the right words. Understanding what people are looking for is key. Try searching what you think the search terms should be for the video and see the results you get. You should have your answer. Keep trying until you are successful and can be seen.
Thanks for taking the time to read this week’s take on Social Media Optimization! Until next time, keep tweeting, liking, and sharing!