Ever since its launch in late August, people and marketers alike have been rushing to capture life and their products in hyper speed. Since this is still fairly new to most people, I wanted to give a brief overview of what Hyperlapse is, and a few tips on how to master this new media.
What is it?
Some of you may have already seen some of the creative (or downright terrible) time-lapse videos to come from this app. Hyperlapse is the new video app from Instagram which allows you to record something and then play it back as fast as 12 times the original speed – no fancy video camera or software needed. The app is available on both Android and iOS devices, and the videos you create with this app can be exported to a multitude of platforms – Instagram, Vine, YouTube, and Vimeo.
I will spare you the technical details, but basically a Hyperlapse is a video playing in fast-forward. What this means is that if you want 15 seconds of video at 12 times the original speed, you will need to capture 180 seconds of original footage. Below is a breakdown of how long your video footage needs to be in order to successfully upload to Instagram or Vine. Both media platforms have a limit to video length; Instagram being 15 seconds and Vine being 6 seconds.
Instagram (you need x length of footage at y speed):
Vine (you need x length of footage at y speed):
Now that you know how much video footage you need, it’s time to figure out what to capture. You are only bound by the limits of your creativity, but if you need some help getting your creative juices flowing it’s best to treat Hyperlapse like Snapchat. Capturing unique and/or exclusive content is your best bet. To give you an idea of what other marketers are doing with Hyperlapse, take a look at some of these popular videos.
Of all the planets we’ve explored, none have matched the dynamic complexity of our own. Earth is constantly changing, and we’re working constantly to explore and understand the planet on scales from local to global. The time-lapse video shows the VIIRS composite for the eastern hemisphere from January 18 to July 25, 2014. Subtle changes in the snow and vegetation cover of the land vie for attention with a dynamic, swirling layer of clouds that are constantly present and constantly moving. Credit: NASA #earth #earthrightnow #nasa #space #science A video posted by NASA (@nasa) on
Another tip is to vary the types of motion and panning in your video. The app has a really nice movement stabilizer. Lucas Perlove, of Shutterstock, made this Hyperlapse from the Brooklyn Bridge to illustrate just how great this feature truly is:
I was determined to get some lateral tracking into this shot. #brooklynbridge #hyperlapse A video posted by Lucas Perlove (@lucasperlove) on
Once you have created your stunning video, it’s time to upload it. The app allows you to share directly to Instagram and Facebook. I recommend uploading to Instagram as you can edit your video and add filters to take your Hyperlapse to a whole other level.
Feel free to tweet me your creations @Tom_Castronova!