Hello, and welcome back! We are glad to see you are interested in learning more about Social Media Optimization (SMO). If you missed last week’s article, or any previous postings, you can check out our archives section. This week’s installment is the continuation of an article by Peg Fitzpatrick. We are going to be breaking down the remaining eight principles of SMO. Let’s dive right in!
- Influencers– Identify key influencers to foster connections with.
This is a great area to point out because in order to build some credibility with your readers, you need to point out the innovators that have taken nothing and turned it into something. Influencers come in all shapes and sizes, and with different backgrounds. Luckily for you, we have a section titled “Leadership” available! These articles pertain to leaders of the past, present, and future – industry or non-industry related.
- Communities– Existing communities can expand your reach.
Let’s face it, when you are writing for a blog, or creating original content, you probably aren’t reinventing the wheel. There are cases where this is true, but is more likely that you are modifying and improving its capabilities. Use the resources that are at your disposal. Find people who have written content before, and ask them questions. Post your ideas and content in order to acquire some useful feedback. Don’t be afraid to take chances, and understand that everyone is a critic. If you are confident in your work, these communities can help you spread the word and create a following.
- Reputation– Build a personal reputation & brand, as a reliable source.
A quote by Baltasar Gracian, a Spanish philosopher, sums up this topic very well. He said, “A single lie destroys a whole reputation of integrity.” Being untruthful just once can really harm all of the work you have done in the past to build trust. Be truthful in your writing. Don’t try to fabricate your content with fluff. Tell it like it is, and be proud of what it stands for. You are representing yourself, your organization, and your brand. As my mother always said, put your best foot forward.
- Engagement– Tag-Cite-Reply-Comment-Proactively Engage.
When I came across this bullet, my eyes lit up. My title here at Sutherland Global Services is Talent Engagement Strategist – keyword: Engagement. I am all about building a buzz (no pun intended!) How are you ever going to know your audience if you don’t talk to them, or read what they have to say? Being in tune with your target audience is vital to the success of your content. Bottom line: if they hate your work, they won’t read it.
- Authority– Become a notable authority in a field of expertise.
This step can be one of the more difficult ones to accomplish. I will admit, I don’t know everything about SMO, but I feel that based on my knowledge, skill set, and industry, I can provide enough insight to be one of the leaders for the company. When you are producing original content, you need to make a mark. Every idea may not be your own, but every opinion should be.
- Leadership– Lead with original ideas, be a Thought Leader.
This idea is very similar to Authority. Be able to create your own voice, adding your opinions and original thoughts to the work. Don’t be afraid to put yourself out there.
- Social– Be sociable, try to visualize & reach the individual person.
Hi. How are you? Are you still reading? How is your day going? Really? You don’t say! This example shows, and justifies, the idea of individuality. I want to talk to you, and have a conversation. I want to show you cool things, in this case, about Sutherland. I want to show pictures, videos, and more.
- Media– Learn to master the media platforms you need to reach.
If you are reading this article, you could be reading it on our blog. You could have found the link on one of our Facebook pages. Maybe you saw the link on Twitter. My point is that this content is available everywhere. If you want to create something similar, you need to understand the tools to grow and gain an audience. There are new social media tools available every day. Explore them. Know them. Get to be an expert in them. It will help you in the end.
- Optimization– Target, optimize content/keywords integral to SMO.
Hopefully, by this point, you are still reading and enjoying the article. This last step is what you see in the title. The best way to go about SMO is by conducting research and exploring options. Try different keywords, and look for articles linked in other articles. Find your audience, and make it blatantly obvious you want them to read this.
Again, thank you for taking the time to read this, and stay tuned for the next installment of Sutherland’s Social Media Optimization!