5 Ways to Market Yourself for An Interview

Have you ever wondered why you never got that dream job? How did another candidate make it in the selection process and you didn’t? You have the qualifications and the skills but maybe you didn’t dress the part? Or did you lack charm or personality?

Recruiters hiring for jobs all have different approaches in what they look for in the ideal candidate. Sometimes they look for that individual who has a good balance between intelligence, spunk, and overall attitude for the job. Sometimes, they could be looking for something totally different, like professionalism and problem-solving skills. The tips below will help you regardless of what the specific job requires.

If you’ve found yourself asking why you didn’t get hired, and you’re not quite sure how to present your best qualities in the interview process, then here are 5 ways to make yourself more marketable to employers in an interview:

1. Dress the part- Appearance is the first thing that people notice about you. Once you step into a room, all eyes are on you. Being overly flashy in a power suit isn’t always the right choice when it comes to an interview. Sometimes “simple” is easier and much more appealing. The best way to look the part is to be yourself, and dress in business appropriate clothing that fits your body type, is not brightly colored, and compliments you well. Before you step out the door, try asking a second opinion from a friend or family member. They can help make your decision.

2. Stay calm- Don’t forget to breathe, and remember that you are in the room to showcase your best qualities. Sometimes nerves can get the best of us. Instead, think about the best possible outcome and about what you can achieve if you get the job. Keep a positive mindset. If you feel nerves coming on, take a deep breath and give yourself some words of encouragement. For example, remind yourself why you need the job, and it will motivate you to speak calmly in conversation during the interview process.

3. Describe “you,” not “your work”- Know what to say when you are asked, “So tell me about yourself?” Some people get caught like a deer in headlights when they are asked to describe themselves. Avoid giving a generic answer like “I’m a people person” or “I’m highly motivated.” That information is already present in your resume details, as well as your qualifications. There is also the ever-present “I’m an excellent team-player and can work independently.” Avoid saying too much related to the job, since you haven’t yet gotten the job to really speak on aspects of it. You can keep it simple and let them know what you like to do in your spare time, as well as your hobbies and activities outside of work.

4. Look and sound the part- What a recruiter hears is just as important as what they see. If you look the part but don’t sound it, then there is a chance that you may not be selected to move to the next round. Here are some tips to help you sound just as awesome in person as you look on paper. Always try to speak and be enthusiastic in the interview. Smile and look attentive while in the room. Be honest in your answers and again, keep it simple. Try not to make up anything as you go along. Body language also plays a key role in helping you to get across your points. Sit upright and try not to slouch as if you are sitting at home in your couch. This will in turn help you to project your voice as needed.

5. Be active and show interest- During your interview, the recruiter may ask you, “So…do you have any questions for me?” It is helpful to make a list and research the company beforehand, so that you have at least one question to ask. Some recruiters look for you to be actively interested in what the company offers so that you can show them how much you know, or what you intend to do differently to contribute to the company as a whole. Asking questions shows that you are aware of what is needed for the job, and it also shows that you actively seek clarification when needed, rather than not being in the know.

Meet our Author!

By Debra Mason | Lead Generation Specialist
I’m from the Paradise Island of Jamaica and was raised in the parish of St. Catherine. I graduated from the University of the West Indies Mona Campus with a B.A in Language Communication and Society.
I love anywhere with water and can’t swim to save my life, but it doesn’t stop me from jumping in (life jacket and all). I am one of three children and I enjoy spending time with family and friends, and having chill moments that help me to unwind and enjoy the simply things in life. When I’m not working, I enjoy planning trips with my friends across the country to see rivers, falls or the beach, having a barbecue cook out, or catching a movie on the big screen. I also enjoy singing and karaoke events. My motivation in life is my family, as they have played a major role in molding me into the young woman I am today.

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